Volume meets lifting effect: Long and thick lashes with a breathtaking visible lift effect – that's what lash dreams are made of. And with the new, vegan LIFT UP Volume & Lift Mascara, they're about to come true. The lash lifting technology ensures a long-lasting lift and gives the lashes an impressive curl with just one application. The Power Care Complex of rice protein and provitamin B5 additionally nourishes the lashes. The mascara is available in a waterproof and a non-waterproof version. For a lifting effect like you get at the beauty salon!