Blonde Life Violet Shampoo by Joico is specifically designed for those with blonde hair who desire a cool, even-toned blonde color. This shampoo effectively neutralizes brassy, yellow tones that can develop over time, ensuring your blonde hair remains vibrant and fresh.

To use, simply apply the shampoo to wet hair, lather, and leave it in for a few minutes to allow the violet pigments to work their magic. Rinse thoroughly and follow with your favorite conditioner. Use regularly to maintain a beautifully cool blonde shade.