Joico's Colorful Anti-fade Shampoo is a gentle yet effective cleansing solution designed to protect and maintain the vibrancy of color-treated hair. This shampoo is part of the Colorful series, which is specially formulated to preserve the shine and moisture of your hair without the use of harsh ingredients that can strip away its natural luster. It ensures that your salon-treated color remains radiant for up to eight weeks, allowing you to enjoy your vibrant look for longer.

To use the Colorful Anti-fade Shampoo, simply apply a small amount to wet hair and massage it into a rich lather. Focus on the scalp and roots, where buildup tends to occur, and then rinse thoroughly. For optimal results, follow with a conditioner from the same series to lock in moisture and enhance the longevity of your hair color. This shampoo is ideal for those who want to maintain their hair's color brilliance while ensuring it stays healthy and hydrated.