L'Oréal Paris Elvital Color Vive Purple Shampoo & Mask is specially formulated for colored hair, neutralizing unwanted yellow tones for a radiant blonde effect. The shampoo gently cleanses while the purple formula reduces yellow tones, preserves hair color, and adds shine. The mask acts as a deep care treatment, restoring hair softness and protecting against dryness. The combined package of 200 ml shampoo and 150 ml mask provides a complete care routine. Elvital Color Vive Purple series gives colored hair the necessary care for vibrant color and a healthy appearance.