Why it’s a plumping revolution ?
Boost the volume and get the full-effect, with our bestselling hero product - our Matte Plumping Primer. Infused with a blend of ultra-hydrating ingredients including vitamin E, this staple product will nourish your lips, naturally creating a primed & plumped-up pout. Stimulated from the tingle, collagen levels are amplified for a visibly increased lip shape.
Tried and tested - over 84% of consumer’s saw a transformation in their lip size from first use! No wonder it our #1 plumper!!
Scientifically proven, this powerful 3-in-1 plumping primer offers instant results, whilst its benefits stick around for the long-term with.
Your lips will be prepped, primed and plumped – ready to take on the day!

Plumping Perks
- 3-in-1 Plumping Primer
- Primes, plumps and hydrates
- Vitamin E to nourish
- Naturally stimulates collagen production
- Proven by science for real, long-term results
- Vegan and Cruelty Free

Plump Like a Pro!
1. Swipe on and over your lips.
2. Press your pout together to stimulate the tingle and plumping actives.
Use on its own for a naturally plumped pout, or stay hydrated by using before and after other lip products to keep your plump game strong.

Plump Tip
Team it up with our Hydra-Matte Plumping Balm or Plump & Gloss!