Experience a swift and effortless hair color transformation with Wella Professionals Color Touch Rich Naturals. This semi-permanent hair dye is perfect for those eager to experiment with a new shade in no time! Requiring minimal maintenance, it allows you to achieve a fresh, new hair color in less than 20 minutes. The ammonia-free formula, infused with keratin, ensures that Color Touch Rich Naturals not only imparts a lustrous shine but also delivers a true, natural-looking color with subtle, authentic tones.